A Note From Our Co-founder & Lead Designer, Jo Magliocco
We started our branding business because we wanted to help women grow their entrepreneurial efforts. As we grew, our favorite part about our work was always getting closely involved with women in the beginning stages as they pursued their dreams. We loved getting to know each of our clients, and became invested in their success. But we felt like there was something holding us back from freely sharing all of the knowledge and skills we wanted to. We figured out that the barrier was one, our schedules and two, old methods of doing business that dictated owners should not share too much information or risk losing business.
After a lot of soul searching, and long conversations, we realized that in order to best serve our mission of being a source of support, we need to be able to give our hard-learned skills and knowledge freely. We came to understand that most women who are badass enough to bootstrap their own businesses typically can’t initially invest a lot of money in branding or consulting, and we never want to be a source of financial burden. So we decided to create an online community that offers free resources and encouragement to any woman who wants to start a business.
We want to a space where female entrepreneurs can go to access free mentoring, free tools, and affordable brand building services to launch and grow a successful business. We find that most free resources in our industry are provided to drive sales, and while we encourage this method of providing value for an audience, that is not the type of business we are working to build. Instead, we are working on launching a non-profit - so that we can continue to give back and provide real help for generations of female entrepreneurs to come. We can't wait to see where this journey continues to take us, and we are so grateful to have you along for the ride!