5 Places Where Your Logo Should Be
You’re not really branded until everyone knows your logo and associates it with you. Your logo should be wherever you are, in person and on the web. These ideas will help you to extend your brand and your business, ensuring a seamless experience:
A no brainer, right? But some new business owners skip this step. People love to exchange business cards and you’ll have many opportunities to pass them out along your journey. Be sure to include your logo and contact information. You can either design a simple card or a more elaborate one.
Stationery and Mailing Labels (Thank You Cards)
Use letterhead with your logo and choose paper that goes with your brand. For example, recycled paper for an eco-friendly business. We know, everything is digital these days - but a REAL paper thank you card to clients is always appreciated and shows you value their business.
Be sure you logo is on your all of your packing slips, invoices and receipts - basically any document that goes out.
If you go to trade shows, you’ll need a lot of promotional giveaways, but even if you don't go to trade shows they're great to keep around the office for visitors.. Use your logo on giveaways like pens, bag clips, notepads, mugs, and totes. Be sure they are high quality so they are used over and over again, and don't be stingy when it comes to handing them out. Everyone loves a freebie!
To really step it up, dress yourself and your staff in clothes with your brand colors and logo. Wear shirts, jackets, sweatshirts or any clothing that matches your brand. It's at the very least a great conversation starter.