Added Value

 
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A thought experiment in ways to add value to a design project.

 

I believe that the best design projects would ideally include all of these value points, but as cost reduces, there is usually less value provided (fewer of the bullets are addressed).

Branding

  • design something aesthetically pleasing
  • design a system that suits all sizes and use cases (logo variations)
  • provide a color palette with Pantone, RGB, and CMYK values
  • add image styles (mood board/example photos)
  • add strategy behind the design - position it towards the target audience
  • craft brand visuals that accompany a brand voice
  • when redesigning, don't undo the existing brand recognition
  • add collateral designs (incorporate the brand into everything else printed and digital)
  • complete the project on a faster timeline
  • use your connections to increase the brand's exposure

Website

  • design something aesthetically pleasing
  • design something that drives action
  • design something that drives specific action that the client needs
  • set the website up for SEO
  • research and strategically implement SEO keywords based on past analytics
  • start measuring progress and refining based on analytics
  • teach clients how to manage their websites
  • add unique stylistic aspects to the website

TL;DR. There are a lot of ways we can add value as designers. Add ideas below!

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