How To Create A Color Palette For Your Brand
One of the most important aspects in branding is color. A brand's color palette is probably the second most noticeable part of its visual identity (after the logo).
Let's just cut to the chase.
You need a color palette. And it needs to be good.
And guess what?
The good news is - it isn't hard. Literally anyone can do it, as long as they have the right tools. And the even better news is, we're giving you the tools right now! So use them. Our eyes beg you.
Step 1: Educate yourself about color.
Time to do some color psychology research.
Or if you don't feel like it, here are the basics.
Step 2: Gather your inspiration photos and some of your own photos.
Browse through Pinterest or Instagram, and save EVERYTHING. Okay not everything, just find some images of things you love and think represent your brand well. Try to pick images that compliment each other AND THE IMAGES YOU ALREADY HAVE.
It's not worth coming up with an epic color palette when you don't have anything in any of those colors. Why you ask? Because then you can't take your own photos and use them. Ever.
Here are some examples from our clients:
Step 3: Pull colors from your inspiration.
It's time to pull your colors!
Often times curating and narrowing down your Inspiration photos makes it super easy to find your color palette. You can use an eyedropper tool in Adobe Photoshop or Illustrator or on free websites like this one and this one.
Step 4: Choose your final colors!
Once you've pulled all the colors you like from your favorite images, you'll want to narrow it down to 4-6 key colors. I usually tell clients to stick to 6 or fewer colors as their primary color palette because more than 6 become hard to incorporate as a part of everyday branding, and can make your brand identity less recognizable.
Make sure you have at least one dark tone, one light tone, and one medium tone.
One the 5 or 6 primary colors are chosen, you can create secondary colors by using darker or lighter shades of your primary colors.
Need some inspiration? Check out the color palettes from the clients we displayed above! Each one has 4-6 primary colors and secondary colors.
Now it's time to use that beautiful color palette!
We love teaching our clients how to use their color palettes on their websites, social media, blog graphics, print collateral, and more! If you want to learn how to put it to work on your social media, join our free community and get access to our Ultimate Guide to Instagram Color Palettes.