We wanted to create a variety of looks to showcase the stylist's talents and have Michele come away with a stockpile of images for ongoing social media posts so we developed a custom shoot option for Primp. They shut down the business for a day, and the entire staff, plus a few clients and models came for the shoot. We brought in a makeup artist, and worked with her and the stylists to show off the client's new looks. It felt like a party with everyone chatting, having fun, and getting to know each other, and we came away some AMAZING images for the Primp website and Instagram account.
For the Primp website design we focused on highlighting the new client and model images by using full width banners and parallax scrolling. The new site features a homepage that drives traffic to the service pages, blog, and contact pages, as well as a gallery with client photos. We also incorporated client testimonials and a lookbook from the high fashion portion of the photoshoot. Finally, we advised Michele on how to best blog to reach the audience for her specialities like hair extensions and created call to action buttons on every page.
Check out the full site here and tell us what you think!
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